I developed a comprehensive multi-platform tourism campaign for Big Sur, California, highlighting its natural beauty and proximity to San Jose. The campaign maintains consistent branding while adapting across print, digital, and social media formats.
Technical Skills Applied: Typography design with environmental integration, Cross-platform layout adaptation, Visual hierarchy establishment, Brand consistency across varied formats, Call-to-action implementation.
This campaign demonstrates my ability to create a unified visual identity while adapting designs for different media formats and user contexts. The messaging emphasizes Big Sur's proximity to urban areas ("Under 2 Hours Away From San Jose"), encouraging day or weekend trips with clear calls to action.
I designed and illustrated this comprehensive infographic on thrifting culture, highlighting the economic and environmental benefits of secondhand shopping. The design uses a cohesive visual metaphor of interconnected thread to guide viewers through different aspects of thrifting.
Technical Skills Applied: Information design and hierarchy, custom illustrations, Data visualization (growth percentages and comparative statistics), Layout design for optimal information flow,Typography selection and styling.
This project demonstrates my ability to transform complex information into an engaging, visually cohesive design that both educates and inspires action.
I designed a comprehensive Italian cookbook featuring traditional family recipes organized by meal course. The design emphasizes the heartwarming connection between generations through cooking, positioning Nonna (grandmother) as the authority and guide throughout the culinary journey. This project showcases my proficiency in typography selection and hierarchical organization, layout design using consistent grid systems, strategic image selection and placement, color theory application for emotional impact, and information architecture that balances aesthetic appeal with practical usability.
This cookbook demonstrates my ability to create an emotionally resonant, beautifully structured publication that balances aesthetic appeal with practical functionality. The design supports the content's goal of inspiring family cooking experiences while preserving traditional Italian culinary heritage.
Left: Grandmaster Robert Crosson Seminar advertisement flyer. Photo Credit: Robert Crosson Facebook
Right: International Karate Championships advertisement flyer
New tea brand for busy NYC corporate workers who need time to relax and put themselves first.
Created a vintage-inspired concert poster for dream pop band Mazzy Star's performance at Zipper Concert Hall. The design features a monochromatic purple palette with high-contrast imagery and distressed textures to evoke the band's ethereal, nostalgic sound.
Skills Applied: Original illustration, typography, image manipulation, vintage design techniques, mood-appropriate color theory.
Personal Contribution: I conceptualized and drew the portrait illustration by hand, then digitally manipulated it with texture treatments to achieve the dreamy, nostalgic quality that resonates with the band's musical style.
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